Background
Independent resellers objected that this would put them out of business, as Apple only authorized companies selling millions of dollars worth of stock. Antitrust investigations were opened in a number of countries, including Germany, Italy, and Spain.
The two companies initially created a brand registry program, before going further and creating an Authorized Reseller store.
Both companies have objected, saying they plan to appeal.
Apple: “To ensure our customers purchase genuine products, we work closely with our reseller partners and have dedicated teams of experts around the world who work with law enforcement, customs and merchants to ensure only genuine Apple products are being sold.”
