Apple And Shazam Planning To Team Up For Music Identification Feature Built Into Ios

Apple and Shazam are teaming up to build a music identification feature natively into iOS, according to a Bloomberg report. The feature will allow users to find the name and artist of a song that’s playing, likely with the option to download the song from the iTunes Store or create an new iTunes Radio station.

Unlike some of Apple’s other music-releated features (such as Podcasts and iTunes U), the system will be built into the OS directly rather than require a separate download. So far there isn’t any confirmation of whether this feature will appear in iOS 8 or a later version, but with WWDC right around the corner, Apple will need to work quickly to secure the deal if the feature is to be announced with the next-gen software update.

Apple is currently looking for new ways to improve iTunes Radio, including breaking it out of the Music app and hiring new developers to work on the iTunes backend.