AAPL’s Q1 2020 earnings day is here, covering the lucrative holiday shopping season. For the first fiscal quarter of 2020, Apple had forecast revenue between $85.5 billion and $89.5 billion. That compares to the $84.3 billion it reported in the same quarter one year ago.
So how did Apple perform during Q1 2020? The company has announced revenue of $91.8 billion and profit of $22.2 billion. That’s an all-time record for both net income and revenue, Apple says.
Apple no longer reports iPhone, iPad, and Mac unit sales numbers, though it does report a revenue breakdown by product category. More details below.
Apple CEO Tim Cook had the following to say about Apple’s Q1 2020 holiday performance:
And CFO Luca Maestri added:
AAPL earnings by product
Apple no longer reports unit sales for any of its hardware products, a change it introduced a year ago. The company does, however, provide a breakdown of revenue by product category. Here are those numbers for Q1 2020:
- $55.96 billion: iPhone
- $12.72 billion: Services
- $7.16 billion: Mac
- $10.01 billion: Wearables, Home, and Accessories
- $5.98 billion: iPad
The first quarter of the fiscal year is an important one for Apple as it covers the months of October, November, and December — the most lucrative three months of the year because of holiday shopping. This means we get to see the full picture of iPhone 11 sales throughout the holiday season, as well as the continued growth of such things as AirPods and Apple Watch.
Q1 2020 also includes our first full-quarter look at such new Services as Apple Arcade and Apple TV+. Apple, however, does not break out revenue by each individual service, nor does it report subscriber numbers for each service. Instead, it lumps everything together into the Services category.
AAPL is up nearly 3% in after-hours trading on the news:
