Apple has started selling iTunes gift cards in electronics retailers throughout the United Arab Emirates, according to photos posted by AbsoluteGeek.com. This is the first time these cards have been available in this market.

The change is part of a larger move into the region by Apple’s retail arm, which began hiring for an upcoming Apple Store in Dubai several months ago. Some are saying that the upcoming Dubai store could become the largest in the world as Apple continues its push into new territories.