Apple Book Authors Talk About The Nonsense You Can Find In Their Books Video

Take it from someone who would know: Apple CEO Tim Cook has declared Haunted Empire: Apple After Steve Jobs, a book that seeks to dispel the idea that Apple can maintain its identity after losing its founder, to be “nonsense.” But Cook went beyond even that claim, noting that the term applied to a wide selection of books about the company.

The complete video of the event is an hour and a half long and moves from a moderated discussion of Apple’s past, present, and future into an audience-driven Q&A session, which can help provide some new context for the stories found in the books. But hey, if a busy man like Tim Cook can read 700 emails in a day and still find time to read these “nonsense” books, you can probably find time to watch the entire video, which is embedded below:

[youtube https://www.youtube.com/watch?v=348MUemY3SE]