Apple has always provided 70% of application download revenues to developers, but has only provided 60% of the revenue for iAd clicks. Now, Apple has boosted the iAd revenue share to 70%. In this long run, this may mean a major boost in income for developers who rely on the iAd platform for their income. (While today is April 1/Fools day, this comes direct from Apple’s developer iTunes Connect website.) Apple notes the change in an updated developer agreement:
While we can’t confirm this independently, a possible explanation for the revenue share increase has been posted by developer zSprawl. According to the developer, Apple – starting today – will only count impressions, not clicks, for developer revenue. If this is true, it can be assumed that Apple is including the extra 10% to make up for the lost click money. Also, advertisers apparently only have to create $100,000 (or up) accounts with Apple, which is down significantly from the former $500,000 and $1,000,000 minimums, according to the developer.
