Apple launched its Start Something New. campaign on its Japanese website 2 days ago and it looks to be propagating globally now in the run up to New Years Eve 2015. The page encourages Apple users to try out new products like Procreate, Brushes 3, Slow Shutter, VSCOCam, Waterlogue and iDraw and highlights artists including Roz Hall, Matt Pyke and Craig & Karl.
Although Apple has toned down its holiday celebrations this year (12 Days of Gifts?) it will continue to run its Fukubukuro Lucky Bag sale in Japan on January 2nd.
