More from Apple CEO Tim Cook’s talk at the Goldman and Sachs conference this morning: When asked about the iPhone’s screen size, Cook noted size isn’t always everything and the company is more focused on delivering the best experience.

Cook also said that consumers should think twice before shopping online with a device using an OLED display due to poor color saturation and lack of brightness. However, he didn’t rule out the possibility of a larger screen iPhone.

Cook’s full comment is below:

…That’s the only religion that we have, is that we must do something great. We want to enrich people’s lives. We sweat the details on those.