Update: A reader got a reply from Apple CEO Tim Cook about the situation. See below.
Apple has today posted a press release reaffirming that Apple Watch try-on sessions and preorders start tomorrow, Friday April 10th. It also confirms that Apple Watch orders will be exclusively online for the launch period.
Angela Ahrendts says that Apple expects demand to outstrip supply at launch on the back of tremendous interest from customers viewing watches online and in the Apple Store app. As such, this has forced the company to limit orders to online only for the time being.
Apple Watch will be available in the US, UK, Australia, Canada, China, France, Germany, Hong Kong and Japan in Apple Stores for try-on sessions from tomorrow. The Watch will also be featured at the Galeries Lafayette in Paris, Isetan in Tokyo, London’s Selfridges, and some resellers in Japan and China. From April 24th, the Apple Watch will also be on display in ’boutiques’, such as Colette in Paris, Dover Street Market in London and Tokyo, Mayfield in Los Angeles and The Corner in Berlin.
Online preorders begin at 12:01 AM PDT on April 10th.
Update: Tim Cook replied to a reader, which helps to clarify the situation a bit. Cook says ‘This isn’t different from other new products’.
There will be an order limit of 2.
The Badger fans and team were very classy. Of course, I loved the outcome but it was one of those games either team could have won.
Tim
