[youtube=http://www.youtube.com/watch?v=zJahlKPCL9g]
Apple’s celebrations of the 30th anniversary of the Mac are continuing with a 90-second video added to the Apple.com homepage today. The video was filmed on the anniversary itself.
It had been thought that Apple might run a celebration at at the Superbowl, with Lee Clow, chairman of Apple’s ad agency TBWA\Worldwide strongly hinting at this, but the company apparently decided that it didn’t need to spend the money: the video can be relied on to go viral. Clow again:
From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.
[tweet https://twitter.com/_clow/status/430173393279655936]
The video opens by highlighting the promise made at the launch of the Mac to “put technology in the hands of the people,” then shows examples of how today’s Macs are still living up to that aim.
The movie was directed by Jake Scott, son of Ridley Scott, who directed the original 1984 Macintosh ad. Scott used a team of 21 editors, working from a central location in LA.
Apple has been running a special ‘Happy birthday, Mac‘ homepage since the actual anniversary on the 24th (if we’d known, we wouldn’t have done all that work on our own infographic!), put up special window displays in its retail stores and there were interviews with MacWorld and ABC.
