Apple this evening has shared another ad in its long-running Shot on iPhone campaign. This ad is unique from others in the series in that it features a narration from astronomer Carl Sagan, reading from his book “Pale Blue Dot.”
Sagan’s narration is overlaid onto a variety of different videos, all of which were shot with an iPhone. The videos are set to a white background with the original videographer credited below.
The new ad is simply entitled “Earth” and focuses on preserving and enjoying “our only home.”
Sagan’s narration is directly from his book and reads:
Our only home. Shot on iPhone through the lens of everyday users. Written and narrated by Carl Sagan, from the book, Pale Blue Dot — A Vision of the Human Future in Space.
The “Earth” ad aired just moments ago during Game 3 of the NBA Finals and the video has since been uploaded to Apple’s YouTube channel. It’s a really beautiful video thanks in large part to Sagan’s narration. Watch it below:
It underscores our responsibility to deal more kindly with one another, and to preserve and cherish the only home we’ve ever known.
