Marking the 30th anniversary since Apple gave us the Mac, Macworld spoke with Apple’s Phil Schiller, Craig Federighi, and Bud Tribble to discuss the Mac in an era dominated by the iPhone and iPad.
The execs looked back at the Mac’s impact on the PC market and its historical significance for the company, and while they acknowledged the success of iOS, insisted the Mac has a permanent place in the hardware lineup. Schiller, Apple’s Senior Vice President of Marketing, even dared to promise the Mac is forever:
Federighi, who leads Apple’s software platforms including both OS X and iOS, discussed the importance of keeping the platforms separate:
Federighi went on to dispel any hopes for a touchscreen-based MacBook or iMac in the near future:
And Schiller emphasized the necessity for tablets, smartphones, and yes, Macs, coexisting (not to mention iCloud’s role in the big picture):
Discussing just how different or similar OS X and iOS should be, Federighi described his approach to balancing unification and distinction:
Tribble, a VP of Software Technology who served on the original Mac project, described a presence of common principals behind the first Mac and today’s products while Schiller cited the success of the iPhone and iPad as empowering Apple to take the Mac even further.
Read the full interview at Macworld.
