Prior to unveiling the new lineup of MacBooks to the public, Apple executives Phill Schiller, Craig Federighi, and Jony Ive sat down with CNET for an in-depth interview discussing the company’s new products. The executives talked about the decision behind the new Touch Bar, what the future holds, and the price increase that occurred with today’s refresh…
Jony Ive explained that the idea of the Touch Bar was one that has always been compelling to the company, noting that it marks the beginning of a “very interesting direction” for the laptop. Ive wouldn’t, however, elaborate as to what exactly that means.
For his part, Phil Schiller explained that in many ways, the Touch Bar is bringing some aspects of the iPhone to the Mac. Apple has long been against making macOS touch compatible, but the Touch Bar allows the company to take what makes sense from the iPhone and bring it to the Mac, without fundamentally changing either product.
It’s difficult to talk without going into a lot of details… about things that we are working on. I don’t really want to talk much more about it.”
You can read our full rundown of everything Apple announced in our news hub. Also be sure to let us know what you decided to purchase and read our comparison of Apple’s entirely new Mac lineup here.
MKBHD also got to chat with Federighi about the new MacBook Pro:
