In an interesting move, Apple has today launched a Tumblr blog for iTunes. The ‘blog’ runs a highly customized theme that more closely reflects Apple’s own website than a typical Tumblr page. The page features music, movies, TV and books content, with individual posts consisting of images, videos and animated GIFs of artists. Tumblr users can reblog these images on their own feeds, for social sharing. On a related note, iTunes also opened an official Instagram account earlier this month.
Right now, the blog is prominently featuring Apple’s Best of 2014 recommendations for iTunes. Apple infamously used Tumblr for an iPhone 5c advertising campaign. For a while now, the iTunes and iBooks teams have been running active Twitter accounts — despite Apple, as a whole entity, still lacking an official account. The @iTunesMusic account has over 6 million followers, for instance.
