Apple Experimenting With Related Terms In App Store Search Results On Ios

Update: Apple tells TechCrunch that the feature we saw should roll out to users over the next few weeks.

Apple appears to be testing a new feature for the iOS version of the App Store that presents users with related search terms at the top of the search results page.

The feature was first pointed out by Olga Osadcha on Twitter:

[tweet https://twitter.com/oosadcha/status/448264230207094784 align=’center’]

Tapping the suggestions at the top of the page takes users to a new search page for that term, which, as pointed out by Osadcha, results in even more suggestions.

[tweet https://twitter.com/oosadcha/status/448315767100948480 align=’center’]

There’s no word on when (or if) this experimental feature will be rolled out to all users, but it looks like it will be pushed out over-the-air without the need for a full iOS update. Apple has made small changes to the App Store interface without a full update before—a feature that’s possible because the App Store (and iTunes Store) pull a large part of their interfaces from the Internet rather than including them within the apps.