You have to feel for The New York Times. I mean, Apple leaked the 7-inch iPad information to The Wall Street Journal and Bloomberg over a week ago as orders for Google’s 7-inch tablet were opening up. Perhaps Apple was not pleased with the iEconomy series that The New York Times insisted on running.

Nevertheless, Apple’s PR machine has a message to get out (even turncoats MG Siegler and Walt Mossberg love the Nexus 7!), and, as Google’s Nexus 7 finally ship this week, it is The New York Times’ chance to “shine.”

[tweet https://twitter.com/stevekovach/statuses/224662980065886210]

Sadly, that is all the The New York Times got. Except it is saying…wait for it…

Recap: The new smaller iPad will cost less than the $499 iPad third generation. The New York Times would not even go out on a limb and say it would cost less than the $399 iPad 2?

[Slow clap]

O.K., besides the snark, I like the Times and its writers. Plus, they did come up with something new:

So, all that stuff Steve Jobs said about the 7-inch iPad was from a substantial amount of experience?