In the excerpt and article written for L2, Galloway starts by reminding us that no tech company has figured out how to stay relevant as it ages…yet.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
While Apple certainly didn’t start out as a luxury brand, Galloway connects some dots in how the company’s vision has come full circle from iPod to Apple Watch.
He writes that early on, computers weren’t “sexy” and that technology needed to become much smaller, more advanced, and “beautiful” to become synonymous with luxury items.
And Apple did just that with the introduction of the the iPod.
Galloway writes that 2015 was the year that Apple’s luxury status reached a new high as it advertised Apple Watch in Vogue magazine.
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The future would be about stuff, from music to phones, powered by computers. The customer could carry these branded products around, even wear them. Apple began its march toward luxury.
Image via Racked
On top of that, Google is making lots of progress with its machine learning efforts, Google Assistant platform and Google Home speakers.
