Another report from Sports Business Daily mentions that Apple is interested in negotiating with the Pac-12 Conference for media rights deals starting in 2024. Sporting events, something lacking on many streaming services due to cable rights, would be live streamed to Apple TV+ subscribers.
Currently, Apple TV+ offers a collection of original movies and TV shows purchased or produced by Apple. Live sports partnerships would be one way for Apple to help differentiate the service from the competition, as its streaming platform still has a limited catalogue compared to competing video services.
Apple hasn’t commented yet on James DeLorenzo’s hiring or on any sports related projects for Apple TV+.
— Peter Kafka (@pkafka) June 4, 2020
