Apple’s latest hire to help in its push for original video content is BBC executive Jay Hunt, which is notable as it is the company’s first high-profile broadcasting executive hire outside of the US, Financial Times reports. That news comes today as a separate report details Apple’s reportedly not-so-edgy approach as it shops for content…
The FT report adds that Hunt will start at Apple officially in January and be part of a team that will lead a $1B budget for original content video for the next 12 months.
And in a separate report today from Bloomberg, we get a taste of what Apple is looking for when shopping for new TV shows and movies with reports from those involved in talks claiming Apple will stay away from edgy content as first. That means only shows that are suitable to be played at an Apple Store and thus no violence or nudity:
That somewhat goes against an earlier report that claimed Apple was looking for Breaking Bad-type talent and shopping for a Game of Thrones-style drama.
The latest news on Apple’s behind the scenes original video content efforts came earlier this month when confirmation arrived that Apple has made a deal with Steven Speilberg for a remake of 1980s sci-fi/fantasy series Amazing Stories. That report came a few months after news that the company picked up two top Sony Television executives to reportedly lead its original content production followed by four more veteran video executives to join its TV unit last month.
