Today’s report also notes that the hiring of Twerdahl will free Pete Distad, who had occupied the role, to work on content deal efforts with Eddy Cue.
The hiring comes following Tim Cook speaking highly of the Apple TV during Apple’s most recent earnings call. The Apple CEO teased that the company has more features and updates in store for Apple TV, though he failed to offer specifics.
Cook explained that the cable industry is one that’s in the midst of a major shakeup, due in large part to the “breakdown of the cable bundle.”
The hire, however, suggests that Apple is putting a renewed focus on the Apple TV, following suit with Cook’s recent comments. As for what will come of Twerdahl’s hire remains to be seen, but given Apple’s continued attitude of the Apple TV being the future, there are endless possibilities.
