Apple Ipad Market Share Grows By 4 In Third Quarter Stronger Mix Of Ipad Pro Sales

This week, Strategy Analytics released its latest tablet industry report detailing market share across all global manufacturers.

In September, Apple launched the new cheaper iPad, offering a 10.2-inch screen and Smart Keyboard support for $329.

Whilst this launch no doubt helped with sales, Strategy Analytics notes that overall Apple revenue from iPad grew 8% in this quarter, as reported in the company’s quarterly financial earnings.

If Apple’s units only rose 4% but its total revenue grew 8%, this means Apple is seeing a higher mix of the more expensive iPad Pro models.

This is impressive as the redesigned iPad Pro lineup is almost a year old at this point and Apple did not update the model in 2019. The upcoming iPad Pro with a new rear 3D sensing camera is currently expected to launch in early 2020.