We’ll be live-blogging Apple’s media event today below, and we’ll be providing text and photo updates from before, during, and after the show. Simultaneously, we’ll be holding a Google Hangout. You can read our expectations for the event, and check back for the start at 1 PM Eastern/ 10 AM Pacific. Live blog starts below:
– Tim Cook is out!
– Cook welcomes those watching the streams internationally.
– Cook moving into updates, talking about the iTunes Festival in London; 20 million people applied for the (free) tickets.
– Video playing about the 2013 iTunes Festival. Cook says Eddy Cue’s team created a suite of apps for iOS and Apple TV for people to live stream for free.
– Cook now discussing retail strategy, expansion internationally.
– Cook now talking iOS 7.
– Next month Cook will ship its 700 millionth iOS device, says Cook.
– Craig Federighi out for a demo of iOS 7 goodies.
– Talking Notification Center, Control Center, Lock Screen, Home screen, Spotlight, Multitasking, Siri… the usuals.
– New ringtones coming and system alert sounds coming in iOS 7.
– Federighi going over the camera enhancements in iOS 7.
– Federighi going over sharing and AirDrop.
– Federighi summarizing iTunes Radio (new streaming service built into the Music app)
– Apple showing off some new iOS 7 re-designs for third-party App Store apps.
– iOS 7 WILL BE RELEASED ON SEPTEMBER 18TH.
– Tim Cook now talking iWork.
– iWork and iLife (iPhoto + iMovie) will now be free for iOS.
– On to iPhone.
– iPhone 5 to be replaced. Here comes the lower-cost iPhone…
– Phil Schiller is out. New iPhones: iPhone 5C first.
– Colors: White, Green, Blue, Yellow, Pink.
– Sold Rubber cases for iPhone 5C.
– Wallpapers of 5C match the back plastic; “hard-coated polycarbonate”
– Specs: Same 4-inch Retina display as iPhone 5, A6 processor, same 8MP iPhone 5 camera.
– Improved FaceTime HD Camera.
– LTE, Dual-Band WiFi, Bluetooth 4.0.
– Pricing: $99 for 16GB, $199 for 32GB. Cases are $29 each.
– Jony Ive talking about the design on video: speaking about manufacturing process, hard coating, the case that went into the feel of the device. The video is also discussing the new rubber cases.
– Federighi on the video talking FaceTime, LTE, camera, iOS 7, etc.
– Now onto the iPhone 5S.
– Gold!
– New Space Gray!
– Dual-LED rear-flash.
– Fingerprint sensor on the Home button it seems.
– A7. 64 bit.
– Incredible CPU speed boosts.
– Infinity Blade 3 being demonstrated by Epic Games.
– M7 Motion co-processor. New “Nike+ Move” App to take advantage of it.
– Battery life: Same or better as iPhone 5.
– Schiller now talking cameras: New 5 element optical lens system. f2.2 Aperture.
– 15% larger active sensor area.
– Pixels are now 1.5 microns in size (larger pixels make better photos)
– New Flash and picture taking technologies.
– Auto image stabilization
– Burst mode, 10 frames per second.
– Slow-Mo mode! 120 frames per second at 720P.
– Panorama adjusts exposure as you pan the phone.
– Fingerprint time…
– Touch ID.
– 500 PPI. In the home button. Sapphire crystal lens cover.
– Metal ring around button as a detector.
– Can be used for unlocking the phone and as a password replacement for iTunes/App Store purchases.
– Video now playing explaining the fingerprint sensor technologies.
– Fingerprint data is stored locally. Never uploaded to Apple servers or shared with other apps.
– 16GB for $199, 32GB for $299, 64GB for $399. Same pricing, same capacities.
– $39 leather cases in multiple colors. Product RED edition available.
– iPhone 4S sticks around for… free on contract.
– Pre orders for both new devices: September 13th. Release: September 20th.
– New iPhones will launch in China on September 20th as well.
– Tim Cook is back.
– Showing new ads for the phones.
– Done. Elvis Costello Musical Performance.
Some pre-event fodder:
Place to watch in Berlin?
Swedish TV station is tipping everyone they will have event live (doubtful)
Berlin Apple Store is ready for Live broadcast @markgurman pic.twitter.com/UMeCMXy2aA
— Bahaeddin Nakiboglu (@bahaeddin) September 10, 2013
Oh gwd this is really happening “@Ihnatko: As usual, Apple people in matching tees. Would you call that color…gold? pic.twitter.com/6ldTpXbEur
— Seth Weintraub (@llsethj) September 10, 2013
Some folks need to spoil the day
TV4 Nyheterna Live visar Apples PK kl 19 på http://t.co/yMQSeuRs9a eller via appen. #Nyheterna #Nymo
— Nyhetsmorgon (@Nyhetsmorgon) September 10, 2013
Leaked Tim Cook Preparing for today’s announcements
MEGATROLLING “@guardiantech: Can you buy the iPhone 5S or 5C with a clear conscience?”
Comfy seats! #apple pic.twitter.com/FpwLBxYOws
— Scott Stein (@jetscott) September 10, 2013
Security escort for Laurene Powell Jobs as she arrives at Apple event #iPhone pic.twitter.com/f7pNrv6avD
— Jon Erlichman (@JonErlichman) September 10, 2013
Yahoo CEO Marissa Mayer arrives at Apple event #iPhone @BloombergTV pic.twitter.com/cBUNCCRGgN
Jack Dorsey “@drizzled: Getting really crowded at the Apple event. pic.twitter.com/e7Ktkgcpzw”
— Mark Gurman (@markgurman) September 10, 2013
Tim Cook just walked by us and, spotting a reporter’s Windows Phone handset remarked “You need a new phone.” #Apple
— Martyn Williams (@martyn_williams) September 10, 2013
You’ve gotten iPhone 5S/5C press releases? We’ve already got cases coming in the mail….
IPhone 5s/5c cases arriving for testing right on time. #doubledown pic.twitter.com/oAE9l05o4T
— Seth Weintraub (@llsethj) September 9, 2013
Another funny:
— 9to5Toys (@9to5toys) September 10, 2013
